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    Historia de los motores de búsquedas en Internet

      search-engine-logos-150x150La siguiente infografía creada y publicada por Nurun hace un repaso por la historia del marketing en motores de búsqueda, marcando 4 áreas interrelacionadas a lo largo de su evolución:

      1. – Motores de búsqueda a nivel general.
      2. – PPC o mas conocido como SEM (Search Engine Marketing): resultados patrocinados o pagos.
      3. – SEO (Search Engine Optimization): posicionamiento orgánico en buscadores.
      4. – Social Search: inclusión de factores sociales en los algoritmos para el posicionamiento orgánico.

      Leer más »Historia de los motores de búsquedas en Internet

      SEO Tips: Crea títulos de página únicos y precisos

        Una etiqueta title indica tanto a los usuarios como a los motores de búsqueda el tema sobre el que trata una página. La etiqueta debe colocarse dentro de la etiqueta<head> en el documento HTML.</p><p>Lo ideal sería crear un título único para cada página del sitio.</p></div></div></div></article><article id="post-427" class="post-427 post type-post status-publish format-standard has-post-thumbnail hentry category-seo tag-curso-seo tag-ecommerce tag-google-analytics tag-seo tag-startup layout-grid "><div class="article-content-col"><div class="content"><h2 class="blog-entry-title entry-title"><a href="https://www.martingaray.com.ar/seo/seo-para-imagenes/" rel="bookmark">SEO para imágenes ¿Como posicionar imágenes?</a></h2><ul class="nv-meta-list"></ul><div class="nv-post-thumbnail-wrap img-wrap"><a href="https://www.martingaray.com.ar/seo/seo-para-imagenes/" rel="bookmark" title="SEO para imágenes ¿Como posicionar imágenes?"><img loading="lazy" width="760" height="418" src="https://www.martingaray.com.ar/wp-content/plugins/native-lazyload/assets/images/placeholder.svg" class=" wp-post-image native-lazyload-js-fallback" alt="" decoding="async" loading="lazy" data-src="https://www.martingaray.com.ar/wp-content/uploads/Como-Posicionar-mis-imagenes-en-Google.webp" data-srcset="https://www.martingaray.com.ar/wp-content/uploads/Como-Posicionar-mis-imagenes-en-Google.webp 760w, https://www.martingaray.com.ar/wp-content/uploads/Como-Posicionar-mis-imagenes-en-Google-300x165.webp 300w, https://www.martingaray.com.ar/wp-content/uploads/Como-Posicionar-mis-imagenes-en-Google-150x83.webp 150w" data-sizes="(max-width: 760px) 100vw, 760px" /></a></div><div class="excerpt-wrap entry-summary"><p>posicionar imágenes en Google puede ser más sencillo de lo que imaginas, y abre un mundo de oportunidades para destacar en los resultados de búsqueda. Cuando los usuarios buscan imágenes en Google, la competencia es diferente al tradicional SERP (página de resultados de búsqueda). Podemos aprovechar estrategias para posicionar tus imágenes con menos competencia y aumentar la visibilidad de tu contenido visual.</p><p>Explora cómo llevar tus imágenes a Google y capitalizar la búsqueda de imágenes en Google para destacar en la web. ¡Descubre el potencial que tus imágenes tienen para atraer la atención y cautivar a tu audiencia!</p></div></div></div></article><article id="post-1963" class="post-1963 post type-post status-publish format-standard hentry category-seo tag-curso-seo tag-seo layout-grid "><div class="article-content-col"><div class="content"><h2 class="blog-entry-title entry-title"><a href="https://www.martingaray.com.ar/seo/buscar-en-internet-consejos-para-buscar-en-internet-con-google/" rel="bookmark">Buscar en Internet: Consejos para buscar en Internet con Google</a></h2><ul class="nv-meta-list"></ul><div class="excerpt-wrap entry-summary"><p>Te contamos algunos Tips para buscar en internet con Google, todos sabemos como buscar en… <a href="https://www.martingaray.com.ar/seo/buscar-en-internet-consejos-para-buscar-en-internet-con-google/" rel="bookmark">Leer más »<span class="screen-reader-text">Buscar en Internet: Consejos para buscar en Internet con Google</span></a></p></div></div></div></article><article id="post-1962" class="post-1962 post type-post status-publish format-standard hentry category-seo tag-curso-seo tag-seo layout-grid "><div class="article-content-col"><div class="content"><h2 class="blog-entry-title entry-title"><a href="https://www.martingaray.com.ar/seo/posicionamiento-web-como-lograr-que-mi-sitio-este-entre-los-primeros/" rel="bookmark">Posicionamiento Web ¿Cómo lograr que mi sitio este entre los primeros?</a></h2><ul class="nv-meta-list"></ul><div class="excerpt-wrap entry-summary"><p>Empezar por los contenidos y no por el diseño Web Una estrategia seria de Web… <a href="https://www.martingaray.com.ar/seo/posicionamiento-web-como-lograr-que-mi-sitio-este-entre-los-primeros/" rel="bookmark">Leer más »<span class="screen-reader-text">Posicionamiento Web ¿Cómo lograr que mi sitio este entre los primeros?</span></a></p></div></div></div></article></div><div style="display: none;"><ul class='page-numbers'><li><a rel="prev" class="prev page-numbers" href="https://www.martingaray.com.ar/tag/curso-seo/page/10/">« Anterior</a></li><li><a class="page-numbers" href="https://www.martingaray.com.ar/tag/curso-seo/">1</a></li><li><span class="page-numbers dots">…</span></li><li><a class="page-numbers" href="https://www.martingaray.com.ar/tag/curso-seo/page/9/">9</a></li><li><a class="page-numbers" href="https://www.martingaray.com.ar/tag/curso-seo/page/10/">10</a></li><li><span aria-current="page" class="page-numbers current">11</span></li><li><a class="page-numbers" href="https://www.martingaray.com.ar/tag/curso-seo/page/12/">12</a></li><li><a class="page-numbers" href="https://www.martingaray.com.ar/tag/curso-seo/page/13/">13</a></li><li><a rel="next" class="next 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